Usability Testing

I created a fully-functional, high-fidelity prototype of the new flows using Axure. At the same time, we started recruiting subjects for the test who fit our criteria. We did 4 usability tests in the first round and 3 after iterating on the issues that we’ve identified:

issue 01

Users may hesitate to engage in direct communication with landlords or property managers if they are uncertain about how their personal data will be handled. Additionally, without proper safeguards in place, there is a risk of misuse of messaging features for unsolicited marketing or spamming purposes. Furthermore, ensuring the security of sensitive information exchanged during communication, such as contact details or financial information, is paramount to prevent data breaches or identity theft. Addressing these privacy and security concerns is crucial to fostering trust and encouraging active engagement in the communication process on the rental platform.

solution 01

An effective solution for a house rental website is to implement a streamlined and transparent communication system between landlords and tenants. This can involve integrating features such as instant messaging or chat support, allowing users to communicate directly with property owners or managers in real-time. Additionally, providing clear guidelines for communication expectations and response times can help manage user expectations and reduce frustration. Moreover, incorporating automated notifications for important updates, such as application status changes or viewing appointments, keeps users informed and engaged throughout the rental process. By facilitating seamless communication between all parties involved, the website can enhance user satisfaction, trust, and overall experience, leading to higher retention rates and positive word-of-mouth referrals.